//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Messe"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Messe
3
Trade fair
3
Marketing
2
Trade shows
2
Attention theory
1
Beziehungsmarketing
1
Canada
1
Consumer behaviour
1
Difference-in-differences
1
Field experiment
1
Firm performance
1
Firm value
1
Führungskräfte
1
Kanada
1
Konsumentenverhalten
1
Lieferantenmanagement
1
Managers
1
Marketing budget
1
Marketing management
1
Marketingmanagement
1
Means-end theory
1
Perception
1
Relationship marketing
1
Supplier relationship management
1
Theorie
1
Theory
1
Tobit model
1
Top management
1
USA
1
United States
1
Unternehmenserfolg
1
Unternehmenswert
1
Wahrnehmung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Bello, Daniel C.
1
Boyd, D. Eric
1
Brown, Brian P.
1
Gopalakrishna, Srinath
1
Johnston, Wesley J.
1
Mohan, Mayoor
1
Mora Cortez, Roberto
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Trade show management : planning, implementing and controlling of trade shows, conventions and events
38
Ifo Schnelldienst
14
Ifo-Schnelldienst
14
Industrial marketing management : the international journal for industrial and high-tech firms
11
ifo Schnelldienst
10
The journal of business & industrial marketing
9
Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region
8
SpringerLink / Bücher
7
International journal of hospitality management
6
Research
6
Europäische Hochschulschriften / 5
5
Journal of business-to-business marketing
5
Intereconomics : review of European economic policy
4
Markenkommunikation und Beziehungsmarketing
4
Economic geography
3
European journal of marketing : EJM
3
Ifo-Studien zu Handels- und Dienstleistungsfragen
3
Journal of promotion management : JPM
3
Schriftenreihe der HHL Leipzig Graduate School of Management
3
Springer eBook Collection
3
Tourism management : research, policies, practice
3
Working paper / National Bureau of Economic Research, Inc.
3
Zeitschrift für Wirtschaftsgeographie
3
Advances in business marketing : a research annual
2
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
2
BMWI-Dokumentation
2
Contributions to Economics
2
Cosmopolitan canvases : the globalization of markets for contemporary art
2
Customer Experience : Forum Dienstleistungsmanagement
2
DUV : Wirtschaftswissenschaft
2
Diskussionspapiere des Instituts für Messewirtschaft und Distributionsforschung / Universität zu Köln, Institut für Messewirtschaft und Distributionsforschung
2
Edition / AUMA
2
Events und Erlebnis : Stand und Perspektiven der Eventforschung
2
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
2
Events und Messen im digitalen Zeitalter : aktueller Stand und Perspektiven
2
Göttinger handwerkswirtschaftliche Studien
2
Handbuch Messemanagement : Planung, Durchführung und Kontrolle von Messen, Kongressen und Events
2
Journal of customer behaviour
2
Journal of economic geography
2
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
Did you mean
:
subject_exact:"messen"
(73 results)
1
Driving participation and investment in B2B trade shows : the organizer view
Mora Cortez, Roberto
;
Johnston, Wesley J.
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1092-1105
Persistent link: https://www.econbiz.de/10013169501
Saved in:
2
Top management attention to trade shows and firm performance : a relationship marketing perspective
Brown, Brian P.
;
Mohan, Mayoor
;
Boyd, D. Eric
- In:
Journal of business research : JBR
81
(
2017
),
pp. 40-50
Persistent link: https://www.econbiz.de/10011771580
Saved in:
3
Industrial buyer behavior at trade shows : implications for selling effectiveness
Bello, Daniel C.
- In:
Journal of business research : JBR
25
(
1992
)
1
,
pp. 59-80
Persistent link: https://www.econbiz.de/10001127039
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->