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~person:"Tafesse, Wondwesen"
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Messe
4
Trade fair
4
Messebeteiligung
2
Performance measurement
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Performance-Messung
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Trade fair participation
2
B-to-B-Marketing
1
B2B marketing
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Tafesse, Wondwesen
Penzkofer, Horst
24
Weitzel, Günter
13
Bathelt, Harald
12
Kirchgeorg, Manfred
9
Zanger, Cornelia
7
Moser, Petra
6
Golfetto, Francesca
5
Moutinho, Victor Ferreira
5
Rinallo, Diego
5
Täger, Uwe Christian
5
Ziegler, Rainer
5
Farhangmehr, Minoo
4
Gopalakrishna, Srinath
4
Kalka, Regine
4
Meffert, Heribert
4
Sarmento, Maria
4
Silva, Pedro Mendonça
4
Simões, Cláudia
4
Birnbrich, Manuel
3
Domini, Giacomo
3
Eickelpasch, Alexander
3
Geldres-Weiss, Valeska V.
3
Gibson, Rachael
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Koll, Robert
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Kramer, Jens
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Krähling, Sabrina
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Luppold, Stefan
3
Martius, Theodor
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Mortsiefer, Joachim
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Müller, Klaus
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Müller-Hagedorn, Lothar
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Neven, Peter
3
Solberg Søilen, Klaus
3
Spannagel, Rolf
3
Sternberg, Rolf G.
3
Stoeck, Norbert
3
Täger, Uwe C.
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Vale, Vera Teixeira
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European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of emerging markets
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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A systematic review of the trade show marketing literature : 1980-2014
Tafesse, Wondwesen
;
Skallerud, Kåre
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 18-30
Persistent link: https://www.econbiz.de/10011730068
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2
Understanding how resource deployment strategies influence trade show organizers' performance effectiveness
Tafesse, Wondwesen
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1009-1025
Persistent link: https://www.econbiz.de/10010388099
Saved in:
3
Managing trade show campaigns : why managerial responsibilities matter?
Tafesse, Wondwesen
;
Korneliussen, Tor
- In:
Journal of promotion management : JPM
18
(
2012
)
2
,
pp. 236-253
Persistent link: https://www.econbiz.de/10009560047
Saved in:
4
The dimensionality of trade show performance in an emerging market
Tafesse, Wondwesen
;
Korneliussen, Tor
- In:
International journal of emerging markets
6
(
2011
)
1
,
pp. 38-49
Persistent link: https://www.econbiz.de/10009155478
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