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isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Messebeteiligung
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Trade fair participation
5
B-to-B-Marketing
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4
Messe
4
Trade fair
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B2B marketing
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Gopalakrishna, Srinath
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Haon, Christophe
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Ling-yee, Li
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Malthouse, Edward C.
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
12
Trade show management : planning, implementing and controlling of trade shows, conventions and events
10
Marketing : vor, während und nach der Messe
5
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
4
Schriften zu Marketing und Management
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Aufgaben und Ziele der Messen in Deutschland
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Journal of business-to-business marketing
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Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region
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Edition / AUMA
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Göttinger handwerkswirtschaftliche Studien
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Ifo-Schnelldienst
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Ifo-Studien zu Handels- und Dienstleistungsfragen
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Innovatives Markenmanagement
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Kompetenztransfer im Investitionsgütermarketing
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Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
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Schriftenreihe Marketing, Management
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Tourism management : research, policies, practice
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AUMA-Edition
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Anstöße aus dem Bremer Perspektiven-Labor
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Berichte aus der Betriebswirtschaft
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Current issues in international entrepreneurship
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Discussion papers / Zentrum für Internationale Entwicklungs- und Umweltforschung, Justus-Liebig-Universität Gießen
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European journal of marketing : EJM
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European journal of operational research : EJOR
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Field guide to case study research in business-to-business marketing and purchasing
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Forum Deutsche Geschichte
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Handbuch der Marktforschung
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ECONIS (ZBW)
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Disconnect in trade show staffing : a comparison of exhibitor emphasis and attendee preferences
Haon, Christophe
;
Sego, Trina
;
Drapeau, Nancy
;
Sarin, …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 581-595
Persistent link: https://www.econbiz.de/10012422362
Saved in:
2
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
3
A systematic review of the trade show marketing literature : 1980-2014
Tafesse, Wondwesen
;
Skallerud, Kåre
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 18-30
Persistent link: https://www.econbiz.de/10011730068
Saved in:
4
Criteria involved in evaluation of trade shows to visit
Berne, Carmen
;
García-Uceda, M. E.
- In:
Industrial marketing management : the international …
37
(
2008
)
5
,
pp. 565-579
Persistent link: https://www.econbiz.de/10003736674
Saved in:
5
Marketing resources and performance of exhibitor firms in trade shows: a contingent resource perspective
Ling-yee, Li
- In:
Industrial marketing management : the international …
36
(
2007
)
3
,
pp. 360-370
Persistent link: https://www.econbiz.de/10003450774
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