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person:"Baaken, Thomas"
~person:"Skallerud, Kåre"
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Messebeteiligung
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Trade fair participation
3
Marketing management
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Messe
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Baaken, Thomas
Skallerud, Kåre
Kirchgeorg, Manfred
8
Weitzel, Günter
6
Möser, Nataliya
4
Springer, Christiane
4
Bettis-Outland, Harriette
3
Ermer, Beatrice
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Gopalakrishna, Srinath
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Müller, Klaus
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Tafesse, Wondwesen
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Technological economics
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The journal of business & industrial marketing
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ECONIS (ZBW)
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1
A systematic review of the trade show marketing literature : 1980-2014
Tafesse, Wondwesen
;
Skallerud, Kåre
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 18-30
Persistent link: https://www.econbiz.de/10011730068
Saved in:
2
Structure, strategy and performance of exhibitors at individual booths versus joint booths
Skallerud, Kåre
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 259-267
Persistent link: https://www.econbiz.de/10003976051
Saved in:
3
Business-to-Business-Kommunikation : neue Entwicklungen im B2B-Marketing
Baaken, Thomas
(
ed.
)
-
2002
Persistent link: https://www.econbiz.de/10001607978
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