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Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
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Grundlagen für die Konzeptionalisierung von Messemarken : eine Betrachtung auf verhaltenstheoretischer Basis
Jung, Kathrin
- In:
Aktuelle Perspektiven des Marketingmanagements : …
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(pp. 275-304)
.
2008
Persistent link: https://www.econbiz.de/10003761729
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