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Märkte im Dialog : die Messen der dritten Generation
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Messemarketing im Wandel : Status quo und Perspektiven ; Dokumentation eines Workshops vom 27. November 1997
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ECONIS (ZBW)
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Entwicklungsperspektiven des Messemarketing aus Sicht der Wissenschaft
Strothmann, Karl-Heinz
- In:
Messemarketing im Wandel : Status quo und Perspektiven …
,
(pp. 5-17)
.
1999
Persistent link: https://www.econbiz.de/10001432431
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Von der Mustermesse zur ubiquitären Messe
Backhaus, Hagen
- In:
Märkte im Dialog : die Messen der dritten Generation
.
1997
Persistent link: https://www.econbiz.de/10001299166
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Neuere Entwicklungen in Kommunikation und Vertrieb
Meffert, Heribert
- In:
Märkte im Dialog : die Messen der dritten Generation
,
(pp. 32-55)
.
1997
Persistent link: https://www.econbiz.de/10001299167
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