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~isPartOf:"Journal of business-to-business marketing"
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Messe
3
Messebeteiligung
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Trade fair
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Lieferantenmanagement
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Supplier relationship management
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1996
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B-to-B
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Las Vegas
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atmospherics
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conjoint
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exhibitions
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promotion
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show reputation
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spot sales
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Journal of business-to-business marketing
The journal of business & industrial marketing
12
Trade show management : planning, implementing and controlling of trade shows, conventions and events
10
Industrial marketing management : the international journal for industrial and high-tech firms
5
Marketing : vor, während und nach der Messe
5
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
4
Schriften zu Marketing und Management
4
Aufgaben und Ziele der Messen in Deutschland
3
Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region
3
Edition / AUMA
2
Göttinger handwerkswirtschaftliche Studien
2
Ifo-Schnelldienst
2
Ifo-Studien zu Handels- und Dienstleistungsfragen
2
Innovatives Markenmanagement
2
Kompetenztransfer im Investitionsgütermarketing
2
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
2
Schriftenreihe Marketing, Management
2
Tourism management : research, policies, practice
2
AUMA-Edition
1
Anstöße aus dem Bremer Perspektiven-Labor
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Berichte aus der Betriebswirtschaft
1
Current issues in international entrepreneurship
1
DUV : Wirtschaftswissenschaft
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Design Management konkret
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Discussion paper / Leibniz-Institute of Agricultural Development in Central and Eastern Europe
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Discussion paper series / IZA
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Discussion papers / Zentrum für Internationale Entwicklungs- und Umweltforschung, Justus-Liebig-Universität Gießen
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Edition Messen und Ausstellungen
1
Essentials
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Field guide to case study research in business-to-business marketing and purchasing
1
Forum Deutsche Geschichte
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Handbuch der Marktforschung
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ITF-Diskussionspapier
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ECONIS (ZBW)
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An exhibitors perspective : factors affecting selection of industrial trade shows in India and the importance of spot sales
Nayak, Jogendra Kumar
- In:
Journal of business-to-business marketing
26
(
2019
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10012196276
Saved in:
2
Exploring booth design as a determinant of trade show success
Bloch, Peter H.
;
Gopalakrishna, Srinath
;
Crecelius, …
- In:
Journal of business-to-business marketing
24
(
2017
)
4
,
pp. 237-256
Persistent link: https://www.econbiz.de/10011784954
Saved in:
3
An exploratory study of trade show formation and diversity
Wu, Jianan
;
Lilien, Gary L.
;
Dasgupta, Aniruddha
- In:
Journal of business-to-business marketing
15
(
2008
)
4
,
pp. 397-424
Persistent link: https://www.econbiz.de/10003804723
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