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subject:"Messebeteiligung"
~person:"Tafesse, Wondwesen"
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Messebeteiligung
Trade fair participation
3
Messe
2
Trade fair
2
B-to-B-Marketing
1
B2B marketing
1
Bibliometrics
1
Bibliometrie
1
Business-to-business marketing
1
Consumer behaviour
1
Exhibition
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Exhibitor attendance
1
Kaufentscheidung
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Konsumentenverhalten
1
Literature review
1
Marketing management
1
Marketing resources
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Marketingmanagement
1
Purchase decision
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Sales promotion
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Trade show
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Trade show attendance
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Trade show organization
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Verkaufsförderung
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Visitor attendance
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Tafesse, Wondwesen
Kirchgeorg, Manfred
8
Weitzel, Günter
5
Springer, Christiane
4
Bettis-Outland, Harriette
3
Ermer, Beatrice
3
Gopalakrishna, Srinath
3
Möser, Nataliya
3
Ueding, Ralf
3
Wiedmann, Klaus-Peter
3
Arnold, Dieter
2
Bernard, Florian
2
Busche, Manfred
2
Danne, Silvia
2
Eichhorn, Peter
2
Goehrmann, Klaus E.
2
Golfetto, Francesca
2
Jackson, Ulrike
2
Jin, Xin
2
Johnston, Wesley J.
2
Kassubek, Martin
2
Klante, Oliver
2
Knoll, Thorsten
2
Kreuter, Dirk
2
Kästner, Evelyn
2
Müller, Klaus
2
Neven, Peter
2
Prüser, Sven
2
Rinallo, Diego
2
Skallerud, Kåre
2
Spannagel, Rolf
2
Weber, Karin
2
Wolf, Antje
2
Zanger, Cornelia
2
Adams, Russell
1
Alberca Oliver, María del Pilar
1
Anguera-Torrell, Oriol
1
Baaken, Thomas
1
Barkowski, Dieter
1
Bathelt, Harald
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European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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1
A systematic review of the trade show marketing literature : 1980-2014
Tafesse, Wondwesen
;
Skallerud, Kåre
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 18-30
Persistent link: https://www.econbiz.de/10011730068
Saved in:
2
Understanding how resource deployment strategies influence trade show organizers' performance effectiveness
Tafesse, Wondwesen
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1009-1025
Persistent link: https://www.econbiz.de/10010388099
Saved in:
3
Identifying factors affecting consumers purchase incidence at retail trade shows
Tafesse, Wondwesen
;
Korneliussen, Tor
- In:
Journal of retailing and consumer services
19
(
2012
)
4
,
pp. 438-444
Persistent link: https://www.econbiz.de/10009571253
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