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type_genre:"Case study"
~subject:"Beziehungsmarketing"
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Comparative entrepreneurship initiatives : studies in China, Japan and the USA
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Success factors in applying co-creation of the voice of the customer as a strategy of social innovation by Japanese services entrepreneurs : the case of Takayuki Nakagawa ( Take &...
Kay, Carl
- In:
Comparative entrepreneurship initiatives : studies in …
,
(pp. 247-275)
.
2011
Persistent link: https://www.econbiz.de/10009298487
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