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Brand management ; Vol. 2
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ECONIS (ZBW)
28
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1
Retrospectives : Edgeworth's hedonimeter and the quest to measure utility
Colander, David C.
-
2007
Persistent link: https://www.econbiz.de/10003836604
Saved in:
2
Measuring globalization of industries using a national industry approach : empirical evidence across five countries and over time
Makhija, Mona Verma
;
Kim, Kwangsoo
;
Williamson, Sandra D.
-
2010
Persistent link: https://www.econbiz.de/10003889256
Saved in:
3
Survey-guided development : using human resources measurement in organizational change
Bowers, David G.
;
Franklin, Jerome L.
-
2010
Persistent link: https://www.econbiz.de/10003914980
Saved in:
4
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
-
2010
Persistent link: https://www.econbiz.de/10003924348
Saved in:
5
Do brand personality scales really measure brand personality?
Azoulay, Audrey
;
Kapferer, Jean-Noël
-
2010
Persistent link: https://www.econbiz.de/10003924375
Saved in:
6
The measurement of electronic service quality : improvements and application
Bressolles, Grégory
;
Nantel, Jacques
- In:
Transforming e-business practices and applications : …
,
(pp. 344-363)
.
2010
Persistent link: https://www.econbiz.de/10003925284
Saved in:
7
Shared organizational values : measurement and impact upon strategic marketing implementation
Badovick, Gordon J.
;
Beatty, Sharon E.
-
2009
Persistent link: https://www.econbiz.de/10003836638
Saved in:
8
Methods of establishing cross-cultural equivalence
Butcher, James N.
;
Han, Kyunghee
-
2009
Persistent link: https://www.econbiz.de/10003837117
Saved in:
9
Response styles in cross-national survey research : a 26-country study
Harzing, Anne-Wil
-
2009
Persistent link: https://www.econbiz.de/10003837121
Saved in:
10
Are there universal aspects in the structure and contents of human values?
Schwartz, Shalom H.
-
2009
Persistent link: https://www.econbiz.de/10003835407
Saved in:
11
Measuring and managing the essence of a brand personality
Rekom, Johan van
;
Jacobs, Gabriele
;
Verlegh, Peeter W. J.
-
2009
Persistent link: https://www.econbiz.de/10003836301
Saved in:
12
Measuring quality of life : economic, social, and subjective indicators
Diener, Ed
;
Suh, Eunkook
-
2009
Persistent link: https://www.econbiz.de/10003876311
Saved in:
13
Comparative marketing measures of societal quality of life : substantive dimensions in 186 countries
Peterson, Mark A.
;
Malhotra, Naresh K.
-
2009
Persistent link: https://www.econbiz.de/10003876326
Saved in:
14
Change-oriented organizational citizenship behaviors : the direct and moderating influence of goal orientation
Bettencourt, Lance A.
- In:
Chris Argyris : critical evaluations in business and …
,
(pp. 260-292)
.
2009
Persistent link: https://www.econbiz.de/10003861915
Saved in:
15
Common method biases in behavioral research : a critical review of the literature and recommended remedies
Podsakoff, Philip M.
;
MacKenzie, Scott B.
;
Lee, Jeong-yeon
-
2008
Persistent link: https://www.econbiz.de/10003829427
Saved in:
16
The influence of mergers on firms' product-mix strategies
Krishnan, Ranjani A.
;
Joshi, Satish
;
Krishnan, Hema
-
2008
Persistent link: https://www.econbiz.de/10003749922
Saved in:
17
Measuring the performance of corporate acquisitions : an empirical comparison of alternative metrics
Schoenberg, Richard
-
2008
Persistent link: https://www.econbiz.de/10003750111
Saved in:
18
Innovativity : a comparison across seven European countries
Mohnen, Pierre A.
;
Mairesse, Jacques
;
Dagenais, Marcel G.
-
2008
Persistent link: https://www.econbiz.de/10003665584
Saved in:
19
The search for R&D spillovers
Griliches, Zvi
-
2008
Persistent link: https://www.econbiz.de/10003665668
Saved in:
20
The impact of disclosure and measurement practices on international accounting classifications
Nair, R. D.
;
Frank, Werner G.
-
2008
Persistent link: https://www.econbiz.de/10003715242
Saved in:
21
Identifying culture-specifics in the content and structure of values
Schwartz, Shalom H.
;
Sagiv, Lilach
-
2008
Persistent link: https://www.econbiz.de/10003728614
Saved in:
22
An examination of the influence of industry structure on eight alternative measures of new venture performance for high potential independent new ventures
Robinson, Kenneth Charles
-
2008
Persistent link: https://www.econbiz.de/10003730138
Saved in:
23
Applied welfare economics
Just, Richard E.
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003592389
Saved in:
24
Development of measures to assess the extent to which an information technology application provides competitive advantage
Sethi, Vijay
;
King, William R.
-
2008
Persistent link: https://www.econbiz.de/10003763264
Saved in:
25
Attitude measurment : use of coefficient alpha with cluster of factor analysis
McKennell, Aubrey C.
-
2006
Persistent link: https://www.econbiz.de/10003805134
Saved in:
26
Measures of competition and concentration in the banking industry : a review of the literature
Bikker, Jacob A.
;
Haaf, Katharina
-
2002
Persistent link: https://www.econbiz.de/10001708574
Saved in:
27
Economic welfare : concepts and measurement
Creedy, John
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000683736
Saved in:
28
Marketing power : concept and measurement
Blair, Roger D.
(
contributor
); …
- In:
Journal of reprints for antitrust law and economics : …
27
(
1998
)
2
,
pp. 459-884
Persistent link: https://www.econbiz.de/10001251407
Saved in:
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