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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of the Academy of Marketing Science"
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Usage intention model of mobile apps in membership application
Huang, Duen-Huang
;
Chueh, Hao-En
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1255-1260
Persistent link: https://www.econbiz.de/10013194349
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2
The effects of consumer attitude on green purchase intention : a meta-analytic path analysis
Zeinab Zaremohzzabieh
;
Ismail, Normala
;
Seyedali Ahrari
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 732-743
Persistent link: https://www.econbiz.de/10012581657
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3
Technology readiness : a meta-analysis of conceptualizations of the construct and its impact on technology usage
Blut, Markus
;
Wang, Cheng
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 649-669
Persistent link: https://www.econbiz.de/10012293323
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4
Predicting social entrepreneurial intention : a meta-analytic path analysis based on the theoryf of planned behavior
Zeinab Zaremohzzabieh
;
Seyedali Ahrari
;
Krauss, Steven Eric
- In:
Journal of business research : JBR
96
(
2019
),
pp. 264-276
Persistent link: https://www.econbiz.de/10011980983
Saved in:
5
The effectiveness of publicity versus advertising : a meta-analytic investigation of its moderators
Eisend, Martin
;
Küster-Rohde, Franziska
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 906-921
Persistent link: https://www.econbiz.de/10010218004
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