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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Meta-Analyse
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Advertising
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Eisend, Martin
4
Bergkvist, Lars
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Franke, George R.
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Journal of advertising : official publication of the American Academy of Advertising
Journal of vocational behavior
61
Journal of business research : JBR
58
IES working paper
55
Discussion paper / Tinbergen Institute
48
Journal of economic surveys
47
Journal of management : JOM
46
Working paper
41
Discussion paper series / IZA
38
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
37
Journal of the Academy of Marketing Science
33
Personnel psychology : a journal of applied research
31
Journal of business and psychology
28
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
28
CESifo working papers
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IZA Discussion Paper
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Organizational research methods : ORM
22
Human resource management review
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School working papers / Economics series / Faculty of Business and Law, School of Accounting, Economics and Finance, Deakin University
21
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
21
Journal of retailing
20
Working paper series / Czech National Bank
20
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
19
Working paper series / Center for Economic Institutions, Institute for Economic Research, Hitotsubashi University
19
Journal of management
18
Discussion papers / CEPR
17
Human performance
17
International review of financial analysis
17
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Journal of marketing
16
Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
15
Journal of business venturing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Leadership and organizational outcomes : meta-analysis of empirical studies
14
NBER working paper series
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Journal of organizational behavior : OB ; the international journal of industrial, occupational and organizational psychology and behavior
13
Academy of Management journal : AMJ
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Discussion paper
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Energy economics
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European management journal
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Journal of business ethics : JOBE
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1
Meta-analysis in advertising research
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10011686441
Saved in:
2
Construct measurement in advertising research
Bergkvist, Lars
;
Langner, Tobias
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 129-140
Persistent link: https://www.econbiz.de/10011686484
Saved in:
3
The third-person effect in advertising : a meta-analysis
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 377-394
Persistent link: https://www.econbiz.de/10011744290
Saved in:
4
Public perceptions of billboards : a meta-analysis
Franke, George R.
;
Taylor, Charles Raymond
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 395-410
Persistent link: https://www.econbiz.de/10011744307
Saved in:
5
The effectiveness of advertising : a meta-meta-analysis of advertising inputs and outcomes
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 519-531
Persistent link: https://www.econbiz.de/10011633874
Saved in:
6
Advertising repetition : a meta-analysis on effective frequency in advertising
Schmidt, Susanne
;
Eisend, Martin
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 415-428
Persistent link: https://www.econbiz.de/10011410229
Saved in:
7
Impact of narratives on persuasion in health communication : a meta-analysis
Shen, Fuyuan
;
Sheer, Vivian C.
;
Li, Ruobing
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 105-113
Persistent link: https://www.econbiz.de/10011292327
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