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subject:"Performance measurement"
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Performance measurement
Meta-Analyse
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Does marketing need reform? : fresh perspectives on the future
1
Regional aspects of multinationality and performance
1
The profit impact of marketing strategy project : retrospect and prospects
1
Veränderungen in Organisationen : Stand und Perspektiven
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Does innovativeness enhance new product success? : Insights from a meta-analysis of the evidence
Szymanski, David M.
;
Kroff, Michael
;
Troy, Lisa C.
- In:
The profit impact of marketing strategy project : …
,
(pp. 92-123)
.
2009
Persistent link: https://www.econbiz.de/10003927257
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2
Erfolg substanzieller Innovationen : der Innovationsgrad als Einflussfaktor
Gemünden, Hans Georg
;
Kock, Alexander
- In:
Veränderungen in Organisationen : Stand und Perspektiven
,
(pp. 201-226)
.
2008
Persistent link: https://www.econbiz.de/10003752690
Saved in:
3
Performance effects of internationalization strategies : a meta-analysis
Bausch, Andreas
;
Fritz, Thomas
;
Boesecke, Kathrin
- In:
Regional aspects of multinationality and performance
,
(pp. 143-176)
.
2007
Persistent link: https://www.econbiz.de/10003523110
Saved in:
4
Marketing reform : a meta-analytic, best practice framework for using marketing metrics effectively
Farley, John U.
;
Kopalle, Praveen K.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 312-316)
.
2006
Persistent link: https://www.econbiz.de/10003430359
Saved in:
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