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Marketing metaphoria : what deep metaphors reveal about the minds of consumers
Zaltman, Gerald
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Zaltman, Lindsay H.
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2008
Persistent link: https://www.econbiz.de/10004907623
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More magic of metaphor : stories for leaders, influencers and motivators
Owen, Nick
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2004
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Persistent link: https://www.econbiz.de/10004870431
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