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~person:"Finn, Adam"
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Finn, Adam
Kehoe, Patrick J.
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International journal of market research : JMRS ; the journal of the Market Research Society
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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How cloudy a crystal ball : a psychometric assesssment of concept testing
Peng, Ling
;
Finn, Adam
- In:
The journal of product innovation management : an …
27
(
2010
)
2
,
pp. 238-252
Persistent link: https://www.econbiz.de/10003946161
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How far can you rely on a concept test? : the generalisability of testing over occasions
Peng, Ling
;
Finn, Adam
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
3
,
pp. 363-382
Persistent link: https://www.econbiz.de/10003983498
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