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~isPartOf:"Review of agricultural economics : RAE"
~subject:"Markenartikel"
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Review of agricultural economics : RAE
Cases on branding strategies and product development : successes and pitfalls
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The effectiveness of generic versus brand advertising : the case of US dairy promotion
Kaiser, Harry M.
- In:
Review of agricultural economics : RAE
20
(
1998
)
1
,
pp. 69-79
Persistent link: https://www.econbiz.de/10001246260
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