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Crafting the market for bottled water : a social praxeology approach
Brei, Vinícius Andrade
;
Tadajewski, Mark
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 327-349
Persistent link: https://www.econbiz.de/10011309602
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2
Effects of package visuals and haptics on brand evaluations
Littel, Sandra
;
Orth, Ulrich R.
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 198-217
Persistent link: https://www.econbiz.de/10009718539
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