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~person:"Luo, Xueming"
~subject:"Target group"
~subject:"Multichannel strategy"
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Mobile Business
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Mobile business
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Mobilkommunikation
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randomized field experiment
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mobile targeting
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mobile commerce
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Luo, Xueming
Fang, Zheng
2
Gaiser, Christian W.
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Ghose, Anindya
2
Groß, Michael
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Heinemann, Gerrit
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Acquila-Natale, Emiliano
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Andrews, Michelle
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Beck, Norbert
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Gokulakannan P.
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Gulnaz Banu P.
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Kwon, Hyeokkoo Eric
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Lee, Dongwon
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Neuhaus, Dirk
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O, Won seog
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Journal of management information systems : JMIS
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MIS quarterly
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Complementarity and cannibalization of offline-to-online targeting : a field experiment on omnichannel commerce
Luo, Xueming
;
Zhang, Yuchi
;
Zeng, Fue
;
Qu, Zhe
- In:
MIS quarterly
44
(
2020
)
2
,
pp. 957-982
Persistent link: https://www.econbiz.de/10012261989
Saved in:
2
Mobile time-based targeting : matching product-value appeal to time of day
Phang, Chee Wei
;
Luo, Xueming
;
Fang, Zheng
- In:
Journal of management information systems : JMIS
36
(
2019
)
2
,
pp. 513-545
Persistent link: https://www.econbiz.de/10012198595
Saved in:
3
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
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