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~person:"Smith, Paul R."
~person:"Baena, Verónica"
~subject:"Online-Marketing"
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Online-Marketing
Internet marketing
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2
Sportmarketing
2
Sports marketing
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1
Brand image
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Brand love
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Smith, Paul R.
Baena, Verónica
Spann, Martin
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Dwivedi, Yogesh Kumar
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International journal of sports marketing & sponsorship
1
Strategies in sports marketing : technologies and emerging trends
1
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ECONIS (ZBW)
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1
Online and mobile marketing strategies as drivers of brand love in sports teams : findings from Real Madrid
Baena, Verónica
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
3
,
pp. 202-218
Persistent link: https://www.econbiz.de/10011607837
Saved in:
2
Getting brand commitment through Internet and mobile sports marketing : an insight on Real Madrid football team
Baena, Verónica
- In:
Strategies in sports marketing : technologies and …
,
(pp. 203-218)
.
2014
Persistent link: https://www.econbiz.de/10010362966
Saved in:
3
Emarketing excellence : planning and optimizing your digital marketing
Chaffey, Dave
;
Smith, Paul R.
-
2013
-
4. ed.
Persistent link: https://www.econbiz.de/10009667694
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