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~subject:"Mobile communications"
~person:"Stephen, Andrew T."
~isPartOf:"Journal of marketing research : JMR"
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Journal of marketing research : JMR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 270-285
Persistent link: https://www.econbiz.de/10010380962
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