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~subject:"Mobile communications"
~subject:"Mobile Anwendung"
~isPartOf:"International journal of business information systems : IJBIS"
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Mobile communications
Mobile Anwendung
Mobilkommunikation
3
mobile marketing
3
Advertising
2
Advertising effects
2
Consumer behaviour
2
Innovation adoption
2
Innovationsakzeptanz
2
Internet marketing
2
Konsumentenverhalten
2
Mobile Business
2
Mobile Marketing
2
Mobile business
2
Mobile marketing
2
Mobile phone
2
Mobiltelefon
2
Online-Marketing
2
SMS advertising
2
Werbewirkung
2
Werbung
2
Dynamic capabilities
1
Dynamische Kompetenzen
1
Innovation diffusion
1
Innovation management
1
Innovationsdiffusion
1
Innovationsmanagement
1
KMU
1
Marketing management
1
Marketingmanagement
1
SME
1
SMEs
1
SMS messages
1
TRA
1
ads
1
advertising
1
consumer acceptance
1
consumer behaviour
1
dynamic capabilities
1
e-marketing
1
m-commerce
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Al Khasawneh, Mohammad Hamdi
1
Bello, Adenike O.
1
Chinedu-Eze, Vera C.
1
Eze, Sunday C.
1
Mahdi Shadkam
1
Nwanji, Tony Ikechukwu
1
Shuhaiber, Ahmed
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International journal of business information systems : IJBIS
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of retailing and consumer services
9
Handbook of research on mobile marketing management
8
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
6
SpringerLink / Bücher
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Business horizons
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing research
4
Journal of promotion management : innovations in planning and applied research
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Psychology & marketing
4
Apps management and e-commerce transactions in real-time
3
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
3
Journal of advertising research
3
Journal of promotion management : JPM
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Asia Pacific journal of marketing and logistics
2
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
Information systems research : ISR
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of global marketing
2
Journal of marketing communications
2
Journal of the Academy of Marketing Science
2
Perspektiven des Mobile Business : Wissenschaft und Praxis im Dialog
2
Premier reference source
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Technological forecasting & social change : an international journal
2
The journal of applied business research
2
The marketing review
2
Young consumers : insight and ideas for responsible marketers
2
#RideTheMobileTsunami
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
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Developing and validating a comprehensive model of factors influencing consumer acceptance of SMS advertising : empirical evidence using SEM-PLS
Al Khasawneh, Mohammad Hamdi
;
Shuhaiber, Ahmed
- In:
International journal of business information systems : …
27
(
2018
)
3
,
pp. 298-330
Persistent link: https://www.econbiz.de/10011849506
Saved in:
2
Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
Saved in:
3
Examining mobile marketing technology adoption from an evolutionary process perspective : the study of the UK service SMEs
Eze, Sunday C.
;
Chinedu-Eze, Vera C.
;
Nwanji, Tony Ikechukwu
- In:
International journal of business information systems : …
37
(
2021
)
2
,
pp. 151-181
Persistent link: https://www.econbiz.de/10012596465
Saved in:
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