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~subject:"Mobile communications"
~subject:"Mobile application"
~person:"Gao, Tao"
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Mobile communications
Mobile application
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4
Branding
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Global marketing
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Wireless communications
3
Brand management
2
Consumer acceptance of new marketing platforms
2
Consumer behaviour
2
Innovation adoption
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Innovation diffusion
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Innovationsakzeptanz
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Konsumentenverhalten
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Markenführung
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Marketing management
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Marketingmanagement
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Mobile Business
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Mobile Marketing
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Youth consumers
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Generation M
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Innovationsdiffusion
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Gao, Tao
Bauer, Hans H.
7
Shankar, Venkatesh
6
Karjaluoto, Heikki
5
Luo, Xueming
5
Sajad Rezaei
5
Bart, Yakov
4
Ghose, Anindya
4
Heinemann, Gerrit
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Leppäniemi, Matti
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Neumann, Marcus M.
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Reichardt, Tina
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Spann, Martin
4
Andrews, Michelle
3
Barnes, Stuart J.
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Cui, Xuebin
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Fang, Zheng
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Giaglis, George M.
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Narang, Unnati
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Okazaki, Shintaro
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Rafieian, Omid
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Salo, Jari
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Scornavacca, Eusebio
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Stephen, Andrew T.
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Yoganarasimhan, Hema
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Zubcsek, Peter Pal
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Amirkhanpour, Monaliz
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Arnita, Devi
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Azemi, Yllka
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Bernritter, Stefan F.
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Brandt, Tobias
2
Bryant, Melchior D.
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Dirks, Thorsten
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Donaldson, Jeff
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Drossos, Dimitris A.
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Figge, Stefan
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Florido-Benítez, Lázaro
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Gaiser, Christian
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Gaiser, Christian W.
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Grewal, Dhruv
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Business horizons
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Journal of business research : JBR
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Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
2
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
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