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Journal of advertising research
Journal of retailing and consumer services
43
Journal of business research : JBR
34
SpringerLink / Bücher
23
Technological forecasting & social change : an international journal
21
International journal of business information systems : IJBIS
20
International journal of networking and virtual organisations : IJNVO
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
17
Information systems research : ISR
14
Telecommunications policy : the international journal of digital economy, data sciences and new media
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HMD : Praxis der Wirtschaftsinformatik
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Apps management and e-commerce transactions in real-time
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Electronic commerce research
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Enterprise mobility : applications, technologies and strategies
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Information systems and e-business management : ISeB
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International journal of consumer studies
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of hospitality management
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Marketing intelligence & planning
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Handbook of research in mobile business : technical, methodological, and social perspectives
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Informatica Economica
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of internet commerce
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Journal of management information systems : JMIS
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Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
7
International journal of production economics
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International journal of retail and distribution management
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Journal of hospitality marketing & management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Pervasive advertising
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Psychology & marketing
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Research
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Springer eBook Collection
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Computers & operations research : and their applications to problems of world concern ; an international journal
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IWI-Diskussionsbeiträge
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Information economics and policy : IEP
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International journal of information technology and management : IJITM
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Internet policy review : journal on internet regulation
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Journal of electronic commerce research : JECR
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ECONIS (ZBW)
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1
Mobile technology and its impact on the consumer decision-making journey : how brands can capture the mobile-driven "ubiquitous" moment of truth
Muzellec, Laurent
;
O'Raghallaigh, Eamonn
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 12-15
Persistent link: https://www.econbiz.de/10011875486
Saved in:
2
What do we know about mobile media and marketing?
Ford, John B.
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 237-238
Persistent link: https://www.econbiz.de/10011756317
Saved in:
3
When are apps worth paying for? : how marketers can analyze the market performance of mobile apps
Stocchi, Lara
;
Guerini, Carolina
;
Michaelidou, Nina
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 260-271
Persistent link: https://www.econbiz.de/10011756521
Saved in:
4
Positive side effects of in-app reward advertising : free items boost sales : a focus on sampling effects
Lee, JooWon
;
Shin, Dong-Hee
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 272-282
Persistent link: https://www.econbiz.de/10011756536
Saved in:
5
The rise of the digital omnivore : what it means for advertisers, publishers, and app developers
Fulgoni, Gian M.
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 115-119
Persistent link: https://www.econbiz.de/10011296273
Saved in:
6
Nielsen personalizes the mobile shopping app
Cameron, Dave
;
Gregory, Chris
;
Battaglia, Daryl
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 333-338
Persistent link: https://www.econbiz.de/10009663638
Saved in:
7
Next-generation mobile marketing : how young consumers react to Bluetooth-enabled advertising
Leek, Sheena
;
Christodoulides, George
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003833731
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