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Mobile Anwendung
7
Mobile application
7
Internet marketing
3
Online-Marketing
3
Target group
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Zielgruppe
3
Advertising
2
Außenwerbung
2
Outdoor advertising
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Werbung
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Brand management
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Consumer behaviour
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Customer data
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Alt, Florian
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Bont, Cees de
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Geiger, Harley Lorenz
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Hebgen, Benjamin
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Martin, Miquel
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Müller, Jörg
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Pervasive advertising
Journal of retailing and consumer services
43
Journal of business research : JBR
34
SpringerLink / Bücher
23
Technological forecasting & social change : an international journal
21
International journal of business information systems : IJBIS
20
International journal of networking and virtual organisations : IJNVO
19
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
17
Information systems research : ISR
14
Telecommunications policy : the international journal of digital economy, data sciences and new media
13
HMD : Praxis der Wirtschaftsinformatik
12
Electronic commerce research
11
Apps management and e-commerce transactions in real-time
10
Enterprise mobility : applications, technologies and strategies
10
Information systems and e-business management : ISeB
10
International journal of consumer studies
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
International journal of hospitality management
9
Marketing intelligence & planning
9
Handbook of research in mobile business : technical, methodological, and social perspectives
8
Informatica Economica
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of internet commerce
8
Journal of management information systems : JMIS
8
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
7
International journal of production economics
7
International journal of retail and distribution management
7
Journal of advertising research
7
Journal of hospitality marketing & management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Psychology & marketing
7
Research
7
Springer eBook Collection
7
Computers & operations research : and their applications to problems of world concern ; an international journal
6
IWI-Diskussionsbeiträge
6
Information economics and policy : IEP
6
International journal of information technology and management : IJITM
6
Internet policy review : journal on internet regulation
6
Journal of electronic commerce research : JECR
6
Journal of marketing
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ECONIS (ZBW)
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1
Managing advertising context
Strohbach, Martin
;
Bauer, Martin
;
Martin, Miquel
; …
- In:
Pervasive advertising
,
(pp. 185-205)
.
2011
Persistent link: https://www.econbiz.de/10009348753
Saved in:
2
Conceptualizing context for pervasive advertising
Bauer, Christine
;
Spiekermann, Sarah
- In:
Pervasive advertising
,
(pp. 159-183)
.
2011
Persistent link: https://www.econbiz.de/10009348758
Saved in:
3
A standard for digital signage privacy
Geiger, Harley Lorenz
- In:
Pervasive advertising
,
(pp. 103-117)
.
2011
Persistent link: https://www.econbiz.de/10009348769
Saved in:
4
Activity-based advertising
Partridge, Kurt
;
Begole, Bo
- In:
Pervasive advertising
,
(pp. 83-101)
.
2011
Persistent link: https://www.econbiz.de/10009348776
Saved in:
5
Meaningful advertising
Waart, Peter van
;
Mulder, Ingrid
;
Bont, Cees de
- In:
Pervasive advertising
,
(pp. 57-81)
.
2011
Persistent link: https://www.econbiz.de/10009348778
Saved in:
6
Digital out-of-home media : means and effects of digital media in public space
Stalder, Ursula
- In:
Pervasive advertising
,
(pp. 31-56)
.
2011
Persistent link: https://www.econbiz.de/10009348793
Saved in:
7
Pervasive advertising
Müller, Jörg
;
Alt, Florian
;
Michelis, Daniel
- In:
Pervasive advertising
,
(pp. 1-29)
.
2011
Persistent link: https://www.econbiz.de/10009348794
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