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~person:"Im, Hyunjoo"
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Consumer behaviour
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Konsumentenverhalten
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Kundenbindungsprogramm
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Mobile Business
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Mobile business
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Mobilkommunikation
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Im, Hyunjoo
Heinemann, Gerrit
27
Liébana-Cabanillas, Francisco
17
Bouwman, Harry
14
Buse, Stephan
14
Dwivedi, Yogesh Kumar
14
Tiwari, Rajnish
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Karjaluoto, Heikki
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Bauer, Hans H.
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Ghose, Anindya
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Reichardt, Tina
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Okazaki, Shintaro
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Williams, Michael D.
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Kalinić, Zoran
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Luo, Xueming
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Morosan, Cristian
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Ramos de Luna, Iviane
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Reuver, Mark de
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Shaikh, Aijaz A.
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Chang, Dan
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Chawla, Deepak
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DeFranco, Agnes
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Dholakia, Nikhilesh
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Fang, Zheng
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Groß, Michael
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Han, Sang Pil
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Herstatt, Cornelius
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Lu, Yaobin
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Pousttchi, Key
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Wang, Bin
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Deng, Hepu
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Gerpott, Torsten J.
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Head, Milena
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Jelassi, Tawfik
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Kumar, Vikas
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Pagani, Margherita
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Sajad Rezaei
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Singh, Nidhi
5
Sohn, Stefanie
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Unhelkar, Bhuvan
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
International journal of retail & distribution management
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
4
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Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 92-109
Persistent link: https://www.econbiz.de/10011302394
Saved in:
2
Determinants of mobile coupon service adoption : assessment of gender difference
Ha, Young
;
Im, Hyunjoo
- In:
International journal of retail & distribution management
42
(
2014
)
5
,
pp. 441-459
Persistent link: https://www.econbiz.de/10010384607
Saved in:
3
Enablers and inhibitors of permission-based marketing : a case of mobile coupons
Im, Hyunjoo
;
Ha, Young
- In:
Journal of retailing and consumer services
20
(
2013
)
5
,
pp. 495-503
Persistent link: https://www.econbiz.de/10009768985
Saved in:
4
Who are the users of mobile coupons? : a profile of US consumers
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 215-232
Persistent link: https://www.econbiz.de/10009666644
Saved in:
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