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~person:"Reeh, Marc-Oliver"
~subject:"Marketing"
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ECONIS (ZBW)
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Ansatzpunkte einer systematischen Erfassung, Analyse und Steuerung latenter Akzeptanz- und Adoptionspotenziale am Beispiel smarter Anwendungsszenarien der Near Field Communication...
Reeh, Marc-Oliver
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2012
Persistent link: https://www.econbiz.de/10009553261
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Das Konstrukt Nutzungsakzeptanz als Fundament eines NFC-basierten Mobile Marketing
Wiedmann, Klaus-Peter
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Reeh, Marc-Oliver
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2007
Persistent link: https://www.econbiz.de/10003726335
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