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~person:"Unhelkar, Bhuvan"
~person:"Banerjee, Syagnik"
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Mobile Business
9
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Unhelkar, Bhuvan
Banerjee, Syagnik
Heinemann, Gerrit
27
Liébana-Cabanillas, Francisco
16
Bouwman, Harry
14
Buse, Stephan
14
Dwivedi, Yogesh Kumar
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10
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Luo, Xueming
7
Morosan, Cristian
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Ramos de Luna, Iviane
7
Reuver, Mark de
7
Shaikh, Aijaz A.
7
Chang, Dan
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Chawla, Deepak
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DeFranco, Agnes
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Dholakia, Nikhilesh
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Han, Sang Pil
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Lu, Yaobin
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Pousttchi, Key
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Head, Milena
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Handbook of research in mobile business : technical, methodological, and social perspectives
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of business research : JBR
1
M-commerce : global experiences and perspectives
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1
How does location based marketing affect mobile retail revenues? : the complex interplay of delivery tactic, interface mobility and user privacy
Banerjee, Syagnik
;
Xu, Shichun
;
Johnson, Scott D.
- In:
Journal of business research : JBR
130
(
2021
),
pp. 398-404
Persistent link: https://www.econbiz.de/10012544841
Saved in:
2
Location-based mobile advertisements and gender targeting
Banerjee, Syagnik
;
Dholakia, Ruby R.
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 198-214
Persistent link: https://www.econbiz.de/10009666646
Saved in:
3
Measuring intangible effects of m-coupon campaigns on non-redeemers
Banerjee, Syagnik
;
Poddar, Amit
;
Yancey, Scott
; …
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 258-275
Persistent link: https://www.econbiz.de/10009486392
Saved in:
4
Strategic elements for the mobile enablement of business
Sherringham, Keith
;
Unhelkar, Bhuvan
- In:
Handbook of research in mobile business : technical, …
,
(pp. 94-103)
.
2009
Persistent link: https://www.econbiz.de/10003940307
Saved in:
5
Strategic approach to globalization with mobile business
Askarzai, Walied
;
Unhelkar, Bhuvan
- In:
Handbook of research in mobile business : technical, …
,
(pp. 206-213)
.
2009
Persistent link: https://www.econbiz.de/10003940475
Saved in:
6
Business driven enterprise architecture and applications to support mobile business
Sherringham, Keith
;
Unhelkar, Bhuvan
- In:
Handbook of research in mobile business : technical, …
,
(pp. 214-224)
.
2009
Persistent link: https://www.econbiz.de/10003940476
Saved in:
7
Handbook of research in mobile business : technical, methodological, and social perspectives
Unhelkar, Bhuvan
(
contributor
)
-
2009
-
2nd ed
Persistent link: https://www.econbiz.de/10003723999
Saved in:
8
Handbook of research in mobile business : technical, methodological and social perspectives
Unhelkar, Bhuvan
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10011726149
Saved in:
9
India : the awakening of m-commerce
Banerjee, Syagnik
;
Lennon, Mark M.
- In:
M-commerce : global experiences and perspectives
,
(pp. 133-156)
.
2006
Persistent link: https://www.econbiz.de/10003563676
Saved in:
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