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Mobile Business
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Mobile business
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Internet marketing
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Online-Marketing
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Innovation adoption
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Innovationsakzeptanz
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Marketingmanagement
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Garito, Marco
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Karlajuoto, Heikki
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Lehto, Heikki
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Leppäniemi, Matti
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Pousttchi, Kay
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E-marketing ; Vol. 3
Journal of retailing and consumer services
48
International journal of business information systems : IJBIS
24
Journal of payments strategy & systems
22
SpringerLink / BĂĽcher
22
Technological forecasting & social change : an international journal
21
Journal of business research : JBR
20
International journal of e-business research : an official publication of the Information Resources Management Association
19
Information systems and e-business management : ISeB
18
Journal of internet commerce
17
International journal of electronic business
16
The international journal of bank marketing : IJBM
15
Electronic commerce research
14
Information systems research : ISR
14
M-commerce : global experiences and perspectives
14
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
14
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
13
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
12
International journal of bank marketing
12
International journal of electronic marketing and retailing : IJEMR
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Premier reference source
12
Electronic commerce research and applications
11
Global mobile commerce : strategies, implementation, and case studies
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Trends in mobile technology and business in the Asia-Pacific region
11
International journal of technology marketing : IJTMkt
10
Journal of financial services marketing
10
Handbook of research in mobile business : technical, methodological, and social perspectives
9
Handbook of research on mobile marketing management
9
International journal of electronic commerce : IJEC
9
International journal of electronic customer relationship management : IJECRM
9
International journal of electronic finance : IJEF
9
International journal of internet marketing and advertising : IJIMA
9
International journal of networking and virtual organisations : IJNVO
9
International journal of retail & distribution management
9
Journal of electronic commerce research : JECR
9
Journal of global information management : an official publication of the Information Resources Management Association
9
Mobile electronic commerce : foundations, development, and applications
9
Electronic markets : the international journal on networked business
8
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ECONIS (ZBW)
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The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karlajuoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
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2012
Persistent link: https://www.econbiz.de/10009575073
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2
Mobile marketing management : marketing objectives, types and implementation techniques
Pousttchi, Kay
;
Wiedemann, Dietmar G.
-
2012
Persistent link: https://www.econbiz.de/10009575095
Saved in:
3
Mobile business and mobile TV : available technologies, future opportunities and new marketing trends
Garito, Marco
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2012
Persistent link: https://www.econbiz.de/10009575988
Saved in:
4
Theories behind mobile marketing research
Vatanparast, Ramin
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2012
Persistent link: https://www.econbiz.de/10009575995
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