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subject:"United States"
~person:"Ha, Young"
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United States
Consumer behaviour
4
Konsumentenverhalten
4
Kundenbindungsprogramm
4
Loyalty program
4
Mobile Business
4
Mobile business
4
Mobile communications
3
Mobilkommunikation
3
Innovation adoption
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Innovationsakzeptanz
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USA
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Advertising effects
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Compatibility
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Decision-making
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Direct marketing
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Direktmarketing
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Enjoyment
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Gender
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Gender difference
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Geschlecht
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Information dissemination
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Informationsverbreitung
1
Innovation diffusion
1
Innovationsdiffusion
1
Internet marketing
1
Mobile Marketing
1
Mobile advertising
1
Mobile coupon adoption
1
Mobile coupon of evaluation
1
Mobile marketing
1
Mobile phone
1
Mobile promotions
1
Mobiltelefon
1
Online-Marketing
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Personal innovativeness
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Retailing
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Subjective norm
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Werbewirkung
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Ha, Young
Yang, Kiseol
3
Bart, Yakov
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Cairney, Timothy D.
2
Changchit, Chuleeporn
2
Goldsmith, Ronald E.
2
Hu, Wen Chen
2
Im, Hyunjoo
2
Jomjai Sampet
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Kong, Ying
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Mooney, J. L.
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Parham, Abbie Gail
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Picoto, Winnie Ng
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Prior, Francesc
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Ravi Lonkani
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Stephen, Andrew T.
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Amin, Muslim
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Andreou, A. S.
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Arnold, René
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Arora, Sandeep
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Bacile, Todd J.
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Back, Andrea
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Bakpayev, Marat
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Banerjee, Sy
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Banerjee, Syagnik
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Barnes, Stuart
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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1
Enablers and inhibitors of permission-based marketing : a case of mobile coupons
Im, Hyunjoo
;
Ha, Young
- In:
Journal of retailing and consumer services
20
(
2013
)
5
,
pp. 495-503
Persistent link: https://www.econbiz.de/10009768985
Saved in:
2
Who are the users of mobile coupons? : a profile of US consumers
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 215-232
Persistent link: https://www.econbiz.de/10009666644
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