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subject:"United States"
~person:"Ha, Young"
~person:"Sárváry, Miklós"
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United States
Mobile Business
8
Mobile business
8
Consumer behaviour
6
Konsumentenverhalten
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Advertising effects
5
Internet marketing
5
Mobile communications
5
Mobilkommunikation
5
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Werbewirkung
5
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4
Loyalty program
4
USA
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Feldforschung
3
Field research
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Mobile Marketing
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Mobile marketing
3
2007-2010
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Advertising
2
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2
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Mobile phone
2
Mobiltelefon
2
Psychology of advertising
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Werbung
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Direct marketing
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Enjoyment
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Gender
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Gender difference
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Geschlecht
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Information dissemination
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Ha, Young
Sárváry, Miklós
Yang, Kiseol
3
Bart, Yakov
2
Cairney, Timothy D.
2
Changchit, Chuleeporn
2
Goldsmith, Ronald E.
2
Hu, Wen Chen
2
Im, Hyunjoo
2
Jomjai Sampet
2
Kong, Ying
2
Mooney, J. L.
2
Parham, Abbie Gail
2
Picoto, Winnie Ng
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Prior, Francesc
2
Ravi Lonkani
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Stephen, Andrew T.
2
Yancey, Scott
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Amin, Muslim
1
Andersson, Per
1
Andreou, A. S.
1
Arli, Denni
1
Arnold, René
1
Arora, Sandeep
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Bacile, Todd J.
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Banerjee, Sy
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Buse, Stephan
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Faculty & research / Insead : working paper series
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Determinants of mobile advertising effectiveness : a field experiment
Bart, Yakov
;
Sárváry, Miklós
;
Stephen, Andrew T.
-
2012
Persistent link: https://www.econbiz.de/10009622518
Saved in:
2
Enablers and inhibitors of permission-based marketing : a case of mobile coupons
Im, Hyunjoo
;
Ha, Young
- In:
Journal of retailing and consumer services
20
(
2013
)
5
,
pp. 495-503
Persistent link: https://www.econbiz.de/10009768985
Saved in:
3
Who are the users of mobile coupons? : a profile of US consumers
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 215-232
Persistent link: https://www.econbiz.de/10009666644
Saved in:
4
A field study of the determinants of mobile advertising effectivenss
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
-
2012
-
Rev. vers. of 2012/38/MKT
Persistent link: https://www.econbiz.de/10009625575
Saved in:
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