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~subject:"Konsumentenverhalten"
~accessRights:"restricted"
~person:"Ozuem, Wilson"
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Konsumentenverhalten
Consumer behaviour
3
Mobile communications
3
Mobilkommunikation
3
Beziehungsmarketing
2
Fashion
2
Gen Z
2
Luxury goods
2
Luxusgüter
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Mode
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Relationship marketing
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Social Web
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Social web
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Accessibility
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Adoption
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Context and situation
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Distribution channel
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Electronic Banking
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Electronic banking
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Innovation adoption
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Innovation diffusion
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Innovationsakzeptanz
1
Innovationsdiffusion
1
Internet marketing
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Luxury customers
1
Marketing management
1
Marketingmanagement
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Mobile Anwendung
1
Mobile Business
1
Mobile Marketing
1
Mobile application
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Mobile banking
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Mobile business
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Mobile customers
1
Mobile marketing
1
Mobile phone
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Mobiltelefon
1
Online-Marketing
1
Retargeting
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Social media
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Ozuem, Wilson
Dwivedi, Yogesh Kumar
8
Chawla, Deepak
5
Liébana-Cabanillas, Francisco
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Birch, Nancy J.
4
Culver, Jeffrey N.
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Joshi, Himanshu
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Tesfom, Goitom
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Williams, Michael D.
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Bilgihan, Anil
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Cui, Xuebin
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Dinsmore, John
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Elwalda, Abdulaziz
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Erkan, Ismail
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Foo, Pik-Yin
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Giovanis, Apostolos
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Groß, Michael
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Japutra, Arnold
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Kannan, P. K.
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Luo, Xueming
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Narteh, Bedman
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Ooi, Keng-Boon
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Prayag, Girish
3
Prodanova, Jana
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Rahman, Mushfiqur
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San-Martín, Sonia
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Shareef, Mahmud Akhter
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Sinha, Neena
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Sohn, Stefanie
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Stephen, Andrew T.
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Tan, Garry Wei-Han
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Verhoef, Peter C.
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Acikgoz, Fulya
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Ahuja, Vandana
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Aiolfi, Simone
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Al-Nabhani, Khalid
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Arif, Imtiaz
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Aslam, Wajeeha
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Azemi, Yllka
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Ba, Sulin
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Electronic markets : EM ; the international journal of electronic commerce and business media
1
Journal of advertising research
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
2
Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
Saved in:
3
Understanding the process of meanings, materials, and competencies in adoption of mobile banking
Naeem, Muhammad
;
Ozuem, Wilson
;
Howell, Kerry
; …
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
4
,
pp. 2445-2469
Persistent link: https://www.econbiz.de/10013556736
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