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~subject:"Konsumentenverhalten"
~accessRights:"restricted"
~person:"Shareef, Mahmud Akhter"
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Konsumentenverhalten
Consumer behaviour
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Mobile communications
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Mobilkommunikation
3
Adoption
1
Advertisement
1
Advertising effects
1
Bank
1
Comparison
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Deutschland
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Digitalisierung
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Electronic Banking
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Germany
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ICT
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Informationstechnik
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Innovation adoption
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Innovationsakzeptanz
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Literature review
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Mobile Anwendung
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Mobile Business
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Mobile Marketing
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Mobile application
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Mobile banking
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Mobile business
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Mobile communiation
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Mobile marketing
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Mobile phone
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Mobiltelefon
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SMS (Short Messaging Service)
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Selbstbedienung
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Self-service
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Vergleich
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Werbewirkung
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attitude
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consumer behavior
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Shareef, Mahmud Akhter
Dwivedi, Yogesh Kumar
8
Chawla, Deepak
5
Liébana-Cabanillas, Francisco
5
Birch, Nancy J.
4
Culver, Jeffrey N.
4
Joshi, Himanshu
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Tesfom, Goitom
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Williams, Michael D.
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Bilgihan, Anil
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Cui, Xuebin
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Elwalda, Abdulaziz
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Erkan, Ismail
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Foo, Pik-Yin
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Giovanis, Apostolos
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Groß, Michael
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Japutra, Arnold
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Kannan, P. K.
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Luo, Xueming
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Narteh, Bedman
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Ooi, Keng-Boon
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Ozuem, Wilson
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Prayag, Girish
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Prodanova, Jana
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Rahman, Mushfiqur
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San-Martín, Sonia
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Sinha, Neena
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Sohn, Stefanie
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Stephen, Andrew T.
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Tan, Garry Wei-Han
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Verhoef, Peter C.
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Al-Nabhani, Khalid
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The marketing review
2
Information systems management
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ECONIS (ZBW)
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Mobile banking : a trade-off between mobile technology and service for consumers' behavioural intention
Shareef, Mahmud Akhter
;
Dutta, Shantanu
;
Dwivedi, …
- In:
The marketing review
17
(
2017
)
4
,
pp. 427-449
Persistent link: https://www.econbiz.de/10011861377
Saved in:
2
Citizens' adoption behavior of mobile government (mGov) : a cross-cultural study
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Archer, …
- In:
Information systems management
33
(
2016
)
3
,
pp. 268-283
Persistent link: https://www.econbiz.de/10011633791
Saved in:
3
Consumer behaviour in the context of SMS-based marketing
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Rana, …
- In:
The marketing review
15
(
2015
)
2
,
pp. 135-160
Persistent link: https://www.econbiz.de/10011504703
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