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~isPartOf:"Internetökonomie und Hybridität"
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Internetökonomie und Hybridität
SpringerLink / Bücher
20
Digital advertising : theory and research
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of retailing and consumer services
14
Springer eBook Collection / Business and Economics
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Journal of business research : JBR
12
International journal of internet marketing and advertising : IJIMA
11
Journal of advertising research
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Gabler Edition Wissenschaft
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
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Handbook of research on mobile marketing management
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Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
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Journal of Research in Interactive Marketing
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Psychology & marketing
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Journal of marketing
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Reihe Electronic Commerce
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Business horizons
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Journal of marketing research
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Journal of promotion management : JPM
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Developing successful global strategies for marketing luxury brands
4
Electronic Services
4
Europäische Hochschulschriften / 5
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : innovations in planning and applied research
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Marketing : ZFP ; journal of research and management
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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Wirtschaftswissenschaft
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Apps management and e-commerce transactions in real-time
3
Asia Pacific journal of marketing and logistics
3
Ausgewählte Studien des ECC-Handel
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ECONIS (ZBW)
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Der Onlinemarketingmix - Maßnahmen zur Umsetzung von Internetstrategien
Riemer, Kai
;
Totz, Carsten
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2005
Persistent link: https://www.econbiz.de/10003339143
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Potenziale und Herausforderungen der Markenführung im Kontext internetbasierter Interaktionen
Totz, Carsten
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2005
Persistent link: https://www.econbiz.de/10003339144
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Erfolgsfaktoren des Multi-Channel-Managements
Ahlert, Dieter
;
Evanschitzky, Heiner
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2004
Persistent link: https://www.econbiz.de/10003339135
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