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isPartOf:"Jahrbuch Marketing ... : Trendthemen und Tendenzen"
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Bernecker, Michael
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Holland, Heinrich
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Lembke, Gerald
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
SpringerLink / Bücher
20
Digital advertising : theory and research
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of retailing and consumer services
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Springer eBook Collection / Business and Economics
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Journal of business research : JBR
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International journal of internet marketing and advertising : IJIMA
11
Journal of advertising research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Gabler Edition Wissenschaft
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
9
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
8
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
8
Handbook of research on mobile marketing management
8
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
8
Journal of Research in Interactive Marketing
8
Psychology & marketing
7
Journal of marketing
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Reihe Electronic Commerce
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Business horizons
5
Journal of marketing research
5
Journal of promotion management : JPM
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Developing successful global strategies for marketing luxury brands
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Electronic Services
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Europäische Hochschulschriften / 5
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : innovations in planning and applied research
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Marketing : ZFP ; journal of research and management
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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Wirtschaftswissenschaft
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Working paper / National Bureau of Economic Research, Inc.
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Young consumers : insight and ideas for responsible marketers
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Apps management and e-commerce transactions in real-time
3
Asia Pacific journal of marketing and logistics
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Ausgewählte Studien des ECC-Handel
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Digital-Brand-Management : Markenmanagement in Zeiten steigender Online-Marken
Lembke, Gerald
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2010/11
),
pp. 273-289
Persistent link: https://www.econbiz.de/10003950171
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Twittermania
Bernecker, Michael
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2010/11
),
pp. 293-307
Persistent link: https://www.econbiz.de/10003950173
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Personalisierung der Ansprache im Internet
Holland, Heinrich
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2010/11
),
pp. 331-340
Persistent link: https://www.econbiz.de/10003950190
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