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~subject:"Mobile marketing"
~isPartOf:"Journal of marketing research"
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Consumer behaviour
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mobile marketing
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Journal of marketing research
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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International journal of internet marketing and advertising : IJIMA
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Journal of business research : JBR
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BestMasters
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Business horizons
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Electronic commerce research and applications
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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International journal of business information systems : IJBIS
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of marketing communications
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Journal of promotion management : JPM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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SpringerLink / Bücher
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The marketing review
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Acta Universitatis Danubius / Oeconomica
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Always learning
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Asia Pacific journal of marketing and logistics
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Asian Academy of Management journal : AAMJ
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
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CES working papers
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Direct marketing : an international journal
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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Electronic markets : the international journal on networked business
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European journal of marketing : EJM
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Handbook of research on mobile marketing management
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Information systems research : ISR
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International journal of business and systems research
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of electronic commerce : IJEC
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International journal of information technology and management : IJITM
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International journal of technology marketing : IJTMkt
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Phone and self : how smartphone use increases preference for uniqueness
Song, Camilla Eunyoung
;
Sela, Aner
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 473-488
Persistent link: https://www.econbiz.de/10014294943
Saved in:
2
The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10012492695
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