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~type_genre:"Working Paper"
~subject:"Deutschland"
~person:"Neumann, Marcus M."
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Mobile Marketing
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Mobile communications
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Mobilkommunikation
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Neumann, Marcus M.
Grimm, Veronika
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Riedel, Frank
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Wolfstetter, Elmar
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Büllingen, Franz
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Haucap, Justus
6
Heimeshoff, Ulrich
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Stamm, Peter
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Sörries, Bernd
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Ewerhart, Christian
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Kruse, Jörn
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Moldovanu, Benny
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Bauer, Hans H.
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Gries, Christin-Isabel
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Nett, Lorenz
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Reichardt, Tina
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Zucchini, Leon
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Elbanna, Ahmed
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Series: Management know-how / M
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ECONIS (ZBW)
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Effective mobile marketing : an empirical study
Bauer, Hans H.
;
Lippert, Ingo
;
Reichardt, Tina
-
2007
Persistent link: https://www.econbiz.de/10003516869
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Bestimmungsfaktoren der Konsumentenakzeptanz von Mobile Marketing in Deutschland : eine empirische Untersuchung
Bauer, Hans H.
;
Reichardt, Tina
;
Neumann, Marcus M.
-
2004
Persistent link: https://www.econbiz.de/10013430109
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