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isPartOf:"Handbook of research on mobile marketing management"
~person:"Barnes, Stuart J."
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Handbook of research on mobile marketing management
Business process management journal
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The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
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Ubiquitous commerce for creating the personalized marketplace : concepts for next generation adoption
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In search of successful mobile advertising : consumer and business perspectives
Barnes, Stuart J.
;
Scornavacca, Eusebio
;
McKenzie, Jonathon
- In:
Handbook of research on mobile marketing management
,
(pp. 279-302)
.
2010
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