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isPartOf:"Handbook of research on mobile marketing management"
~person:"Wiedmann, Klaus-Peter"
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Innovation adoption
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Wiedmann, Klaus-Peter
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Handbook of research on mobile marketing management
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Schriftenreihe Marketing-Management
1
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ECONIS (ZBW)
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Employment and acceptance of near field communication in mobile marketing
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schumacher, Henrik
- In:
Handbook of research on mobile marketing management
,
(pp. 190-212)
.
2010
Persistent link: https://www.econbiz.de/10003919363
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