//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Handbook of research on mobile marketing management"
~subject:"Innovation adoption"
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mobilfunkdienste"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Innovation adoption
Mobile communications
18
Mobilkommunikation
18
Mobile Marketing
8
Mobile marketing
8
Marketing management
5
Marketingmanagement
5
Consumer behaviour
4
Innovationsakzeptanz
4
Konsumentenverhalten
4
Mobile Business
4
Mobile business
4
Beziehungsmarketing
3
Deutschland
3
Germany
3
Internet marketing
3
Online-Marketing
3
Relationship marketing
3
Target group
3
Zielgruppe
3
Direct marketing
2
Direktmarketing
2
Kundenbindungsprogramm
2
Loyalty program
2
Viral marketing
2
Virales Marketing
2
2001-2008
1
2002-2007
1
Advertising effects
1
Bibliometrics
1
Bibliometrie
1
Customer acquisition
1
Descriptive statistics
1
Deskriptive Statistik
1
Dienstleistungssektor
1
Erfolgsfaktor
1
Europa
1
Europe
1
Event marketing
1
Event-Marketing
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Aufsatz im Buch
4
Book section
4
Case study
1
Fallstudie
1
Language
All
English
4
Author
All
Karjaluoto, Heikki
1
Lehto, Heikki
1
Leppäniemi, Matti
1
Mann, Andreas
1
Prein, Jan
1
Reeh, Marc-Oliver
1
Schulz, Sebastian
1
Schumacher, Henrik
1
Silberer, Günter
1
Wiedmann, Klaus-Peter
1
more ...
less ...
Published in...
All
Handbook of research on mobile marketing management
Journal of retailing and consumer services
16
Technological forecasting & social change : an international journal
14
Journal of business research : JBR
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of business information systems : IJBIS
7
Telecommunications policy : the international journal of digital economy, data sciences and new media
7
International journal of business innovation and research
6
Cogent business & management
5
Global business review
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of internet marketing and advertising : IJIMA
5
Journal of hospitality marketing & management
5
The international journal of bank marketing : IJBM
5
Electronic markets : the international journal on networked business
4
International journal of bank marketing
4
International journal of electronic business
4
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
4
International journal of innovation and technology management
4
International journal of services, economics and management
4
International journal of technology marketing : IJTMkt
4
Journal of financial services marketing
4
Journal of internet commerce
4
The service industries journal
4
Asia Pacific journal of marketing and logistics
3
Electronic commerce research
3
International journal of contemporary hospitality management
3
International journal of electronic customer relationship management : IJECRM
3
International journal of electronic finance : IJEF
3
International journal of enterprise information systems : an official publication of the Information Resources Management Association
3
International journal of hospitality management
3
International journal of networking and virtual organisations : IJNVO
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of electronic commerce research : JECR
3
Journal of global information management : an official publication of the Information Resources Management Association
3
Journal of organizational computing and electronic commerce
3
Marketing intelligence & planning
3
The marketing review
3
African journal of science, technology, innovation and development : AJSTID
2
Economic research
2
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Mobile customer relationship management (mCRM) : constraints and challenges
Silberer, Günter
;
Schulz, Sebastian
- In:
Handbook of research on mobile marketing management
,
(pp. 173-189)
.
2010
Persistent link: https://www.econbiz.de/10003919361
Saved in:
2
Employment and acceptance of near field communication in mobile marketing
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schumacher, Henrik
- In:
Handbook of research on mobile marketing management
,
(pp. 190-212)
.
2010
Persistent link: https://www.econbiz.de/10003919363
Saved in:
3
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
- In:
Handbook of research on mobile marketing management
,
(pp. 303-322)
.
2010
Persistent link: https://www.econbiz.de/10003919381
Saved in:
4
Mobile loyalty programs : relevance for the relationship management and consumer acceptance
Mann, Andreas
;
Prein, Jan
- In:
Handbook of research on mobile marketing management
,
(pp. 362-380)
.
2010
Persistent link: https://www.econbiz.de/10003919390
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->