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isPartOf:"Handbook of research on mobile marketing management"
~subject:"Virales Marketing"
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Handbook of research on mobile marketing management
Journal of retailing and consumer services
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Psychology & marketing
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Asia Pacific journal of marketing and logistics
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International journal of e-business research : an official publication of the Information Resources Management Association
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E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
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Electronic markets : the international journal on networked business
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
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European journal of management and business economics : EJM&BE
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European journal of marketing : EJM
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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International journal of advertising : the quarterly review of marketing communications
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International journal of contemporary hospitality management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international consumer marketing
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Marketing : metaphors and metamorphosis
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Sustainability in fashion : a cradle to upcycle approach
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Opportunistic networks as an enabling technology for mobile word-of-mouth advertising
Heinemann, Andreas
;
Straub, Tobias
- In:
Handbook of research on mobile marketing management
,
(pp. 236-253)
.
2010
Persistent link: https://www.econbiz.de/10003919366
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2
Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Wiedemann, Dietmar G.
;
Haunstetter, Tobias
;
Pousttchi, Key
- In:
Handbook of research on mobile marketing management
,
(pp. 381-400)
.
2010
Persistent link: https://www.econbiz.de/10003919392
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