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isPartOf:"Handbook of research on mobile marketing management"
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Handbook of research on mobile marketing management
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
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International journal of technology management : IJTM
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MIS quarterly executive
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Organizational innovation and IT governance in emerging economies
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Psychology & marketing
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The journal of business & industrial marketing
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AIUB business and economics working paper series
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Basler Schriften zum Marketing
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Breaking up the global value chain : opportunities and consequences
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Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
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Business technologies in contemporary organizations : adoption, assimilation, and institutionalization
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Business, society and politics : multinationals in emerging markets
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CIOs and the digital transformation : a new leadership role
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California management review
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Competence management for open innovation : tools and IT support to unlock the innovation potential beyond company boundaries
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Detecon-Management-Report / Deutsche Ausgabe : DMR ; das Magazin für Management und Technologie
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Digital Controlling & Simple Finance : die Zukunft der Unternehmenssteuerung
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Diskussionsreihe Bank & Börse
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Electronic commerce research
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Enterprise 2.0 - Die Kunst, loszulassen
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Enterprise 2.0 - die Kunst, loszulassen
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Entrepreneurship and SME management across Africa : context, challenges, cases
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European journal of innovation management : EJIM
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European management review : the journal of the European Academy of Management
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Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
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Gabler Edition Wissenschaft / Schriften zum europäischen Management
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Global outsourcing and offshoring : an integrated approach to theory and corporate strategy
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Gower applied business research
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Handbook of partial least squares : concepts, methods and applications
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Inclusive innovation for sustainable development : theory and practice
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Information systems frontiers : ISF ; a journal of research and innovation
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Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
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International journal of business information systems : IJBIS
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International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
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International journal of economics and financial issues : IJEFI
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International journal of electronic business
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International journal of electronic finance : IJEF
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International journal of entrepreneurship and innovation management
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Supporting marketing practices : mobile network operators' value added services changing the way of doing business
Nasır, Süphan
- In:
Handbook of research on mobile marketing management
,
(pp. 158-172)
.
2010
Persistent link: https://www.econbiz.de/10003919359
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Mobile customer relationship management (mCRM) : constraints and challenges
Silberer, Günter
;
Schulz, Sebastian
- In:
Handbook of research on mobile marketing management
,
(pp. 173-189)
.
2010
Persistent link: https://www.econbiz.de/10003919361
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