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person:"Okazaki, Shintaro"
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Mobile communications
11
Mobilkommunikation
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Advertising
5
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4
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3
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3
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Okazaki, Shintaro
Asongu, Simplice
77
Haucap, Justus
30
Gerpott, Torsten J.
28
Grzybowski, Lukasz
26
Whalley, Jason
26
Kruse, Jörn
24
Sutherland, Ewan
24
Markendahl, Jan
23
Bohlin, Erik
22
Valletti, Tommaso M.
21
Verboven, Frank
20
Wolfstetter, Elmar
20
Madden, Gary
19
Genakos, Christos
18
Liang, Julienne
18
Heimeshoff, Ulrich
17
Ivaldi, Marc
16
Odhiambo, Nicholas M.
16
Unhelkar, Bhuvan
16
Aker, Jenny C.
15
Duso, Tomaso
15
Foros, Øystein
15
Ghose, Anindya
15
Gruber, Harald
15
Karjaluoto, Heikki
15
Kim, Seongcheol
15
Grimm, Veronika
14
Pau, Louis-Francois
14
Riedel, Frank
14
Bahia, Kalvin
13
Bauer, Hans H.
13
Castells, Pau
13
Chen, Hong
13
Dewenter, Ralf
13
Kretschmer, Tobias
13
Tesei, Andrea
13
Asongu, Simplice A.
12
Dwivedi, Yogesh Kumar
12
Nwachukwu, Jacinta C.
12
Saha, Debashis
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising theory
1
Cutting edge international research
1
Electronic markets : the international journal on networked business
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of electronic commerce research : JECR
1
Marketing : metaphors and metamorphosis
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Psychology & marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
11
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1
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
2
Physicians’ adoption of mobile health monitoring systems in Spain : competing models and impact of prior experience
Okazaki, Shintaro
;
Sanz Blas, Silvia
;
Castañeda, J. Alberto
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
3
,
pp. 194-217
Persistent link: https://www.econbiz.de/10011372582
Saved in:
3
Lessons learned for teaching mobile advertising : critical review and future directions
Okazaki, Shintaro
- In:
Advertising theory
,
(pp. 373-387)
.
2012
Persistent link: https://www.econbiz.de/10009524030
Saved in:
4
Mobile advertising avoidance : exploring the role of ubiquity
Okazaki, Shintaro
;
Molina, Francisco José
;
Hirose, Morikazu
- In:
Electronic markets : the international journal on …
22
(
2012
)
3
,
pp. 169-183
Persistent link: https://www.econbiz.de/10009657247
Saved in:
5
Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site
Okazaki, Shintaro
;
Yagüe Guillén, María Jésus
- In:
Cutting edge international research
,
(pp. 187-197)
.
2010
Persistent link: https://www.econbiz.de/10003985180
Saved in:
6
Does gender affect media choice in travel information search? : on the use of mobile Internet
Okazaki, Shintaro
;
Hirose, Morikazu
- In:
Tourism management : research, policies, practice
30
(
2009
)
6
,
pp. 794-804
Persistent link: https://www.econbiz.de/10003892140
Saved in:
7
Consumer privacy concerns and preference for degree of regulatory control : a study of mobile advertising in Japan
Okazaki, Shintaro
;
Li, Hairong
;
Hirose, Morikazu
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 63-77
Persistent link: https://www.econbiz.de/10003931178
Saved in:
8
Social influence model and electronic word of mouth : PC versus mobile internet
Okazaki, Shintaro
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 439-472
Persistent link: https://www.econbiz.de/10003874752
Saved in:
9
Determinant factors of mobile-based word-of-mouth campaign referral among Japanese adolescents
Okazaki, Shintaro
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 715-731
Persistent link: https://www.econbiz.de/10003757428
Saved in:
10
Viral marketing : how to spread the word via mobile device
Okazaki, Shintaro
- In:
Marketing : metaphors and metamorphosis
,
(pp. 118-131)
.
2008
Persistent link: https://www.econbiz.de/10003746820
Saved in:
11
Evidence from Japan : a preliminary scale development of consumer perceptions of mobile portal sites
Katsukura, Akihiro
;
Nishiyama, Mamoru
;
Okazaki, Shintaro
- In:
Advertising and communication : proceedings 4th …
,
(pp. 242-248)
.
2005
Persistent link: https://www.econbiz.de/10003353823
Saved in:
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