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isPartOf:"Journal of targeting, measurement and analysis for marketing"
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Mobile phone
6
Mobiltelefon
6
Internet marketing
2
Market research
2
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2
Mediennutzung
2
Online-Marketing
2
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Consumer behaviour
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Direct marketing
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Iran
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Kuwait
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Al Enezi, Saleh O.
1
Barutçu, Süleyman
1
Batistatos, Nick
1
Blery, Evangelia
1
Ekhlassi, Amir
1
Far, Siamak Ashkan
1
Jong Woo Jun
1
Kim, Mi Jung
1
Muk, Alexander
1
Nezhad, Majid Hassani
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Papastratou, Efstathia
1
Perifanos, Ioannis
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Rahmani, Kamal
1
Remoundaki, Georgia
1
Rios, Rosa E.
1
Riquelme, Hernan E.
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Journal of targeting, measurement and analysis for marketing
Telecommunications policy : the international journal of digital economy, data sciences and new media
73
Technological forecasting & social change : an international journal
49
AGDI working paper
37
Journal of retailing and consumer services
26
NBER working paper series
24
Working paper / National Bureau of Economic Research, Inc.
22
Discussion paper / Centre for Economic Policy Research
20
International journal of business information systems : IJBIS
18
Information economics and policy : IEP
17
Journal of business research : JBR
16
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
15
Journal of regulatory economics
15
NBER Working Paper
15
International journal of e-business research : an official publication of the Information Resources Management Association
13
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of industrial organization
11
SpringerLink / Bücher
11
Discussion paper
10
International journal of electronic business
10
International journal of technology marketing : IJTMkt
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Policy research working paper : WPS
10
Working paper
10
International journal of business innovation and research
9
International journal of internet marketing and advertising : IJIMA
9
Journal of development economics
9
NET Institute Working Paper
9
Young consumers : insight and ideas for responsible marketers
9
Applied economics letters
8
Asia Pacific journal of marketing and logistics
8
CESifo working papers
8
Discussion papers / CEPR
8
Electronic commerce research
8
Information systems research : ISR
8
Journal of marketing communications
8
Keskusteluaiheita / Elinkeinoelämän Tutkimuslaitos
8
Management information systems : mis quarterly
8
Psychology & marketing
8
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ECONIS (ZBW)
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1
Drivers of three SMS ad responses
Riquelme, Hernan E.
;
Rios, Rosa E.
;
Al Enezi, Saleh O.
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009550820
Saved in:
2
The relationship between brand personality and customer personality, gender and income : a case study of the cell phone market in Iran
Ekhlassi, Amir
;
Nezhad, Majid Hassani
;
Far, Siamak Ashkan
; …
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3/4
,
pp. 158-171
Persistent link: https://www.econbiz.de/10009702572
Saved in:
3
Service quality and customer retention in mobile telephony
Blery, Evangelia
;
Batistatos, Nick
;
Papastratou, Efstathia
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
1
,
pp. 27-37
Persistent link: https://www.econbiz.de/10003830413
Saved in:
4
A case study of mobile advertising in South Korea: personalisation and digital multimedia broadcasting (DMB)
Kim, Mi Jung
;
Jong Woo Jun
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
2
,
pp. 129-138
Persistent link: https://www.econbiz.de/10003700303
Saved in:
5
Attitudes towards mobile marketing tools : a study of Turkish consumers
Barutçu, Süleyman
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10003698724
Saved in:
6
Cultural influences on adoption of SMS advertising : a study of American and Taiwanese consumers
Muk, Alexander
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 39-47
Persistent link: https://www.econbiz.de/10003698734
Saved in:
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