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person:"Ahn, SooKyoung"
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Consumer behaviour
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Fashion
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Ahn, SooKyoung
Choi, Tsan-Ming
49
Ko, Eunju
34
Henninger, Claudia E.
18
Shen, Bin
14
Guercini, Simone
13
Madsen, Dag Øivind
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Ozuem, Wilson
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Bergler, Georg
11
Jin, Byoungho
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Merlo, Elisabetta
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Muthu, Subramanian Senthilkannan
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Moore, Christopher M.
10
Blazquez Cano, Marta
9
Chow, Pui-Sze
9
Kim, Kyung Hoon
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Perry, Patsy
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Ranfagni, Silvia
9
Ryding, Daniella
9
Workman, Jane E.
9
Cedrola, Elena
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Godart, Frédéric C.
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Khare, Arpita
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McColl, Julie
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Mogaji, Emmanuel
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Vignali, Gianpaolo
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Alevizou, Panayiota J.
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Arrigo, Elisa
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Aspers, Patrik
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Barnes, Liz
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Easey, Mike
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Goworek, Helen
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Jain, Sheetal
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Loureiro, Sandra Maria Correia
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McCormick, Helen
7
Runfola, Andrea
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Suha Fouad Salem
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Bosah, Genevieve
6
Brooksworth, Frederica
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Bug, Peter
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Journal of fashion marketing and management
2
Journal of retailing and consumer services
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To buy or to back? : backers' motivations for fashion crowdfunding projects
Ahn, SooKyoung
- In:
Journal of fashion marketing and management
27
(
2023
)
2
,
pp. 335-351
Persistent link: https://www.econbiz.de/10014288881
Saved in:
2
Fashion collaboration or collision? : examining the match-up effect in co-marketing alliances
Ahn, SooKyoung
;
Kim, HaeJung
;
Forney, Judith A.
- In:
Journal of fashion marketing and management
14
(
2010
)
1
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003958634
Saved in:
3
Co-marketing alliances between heterogeneous industries : examining perceived match-up effects in product brand and alliance levels
Ahn, SooKyoung
;
Kim, HaeJung
;
Forney, Judith A.
- In:
Journal of retailing and consumer services
16
(
2009
)
6
,
pp. 477-485
Persistent link: https://www.econbiz.de/10003906201
Saved in:
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