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ECONIS (ZBW)
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Battle royale : Harley vs. Triumph
Gupta, Potnuru Rama Krishna
;
Kumar, Sunil
;
Gade, Surendar
- In:
Cases on the resurgence of emerging businesses
,
(pp. 88-100)
.
2023
Persistent link: https://www.econbiz.de/10014318641
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2
Brand communities : loyal to the community or the brand?
Marzocchi, Gianluca
;
Morandin, Gabriele
;
Bergami, Massimo
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 93-114
Persistent link: https://www.econbiz.de/10009718550
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3
Brand communities for mainstream brands : the example of the Yamaha R1 brand community
Felix, Reto
- In:
The journal of consumer marketing
29
(
2012
)
3
,
pp. 225-232
Persistent link: https://www.econbiz.de/10009552954
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4
Cross-cultural differences in online brand communities : an exploratory study of Indian and American online brand communities
Madupu, Vivek
;
Cooley, Delonia O.
- In:
Journal of international consumer marketing
22
(
2010
)
4
,
pp. 363-375
Persistent link: https://www.econbiz.de/10008991648
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5
Brand Community-Building bei Harley-Davidson
Arnezeder, Christina
;
Esch, Franz-Rudolf
;
Winter, Kai
- In:
Best practice der Markenführung
,
(pp. 333-351)
.
2009
Persistent link: https://www.econbiz.de/10003771001
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6
La nazionalizzazione a due ruote : genesi e decollo di uno scooter italiano
Rapini, Andrea
-
2007
Persistent link: https://www.econbiz.de/10003607880
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