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~subject:"Motorradindustrie"
~person:"Blenk, Georg"
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Motorradindustrie
Automotive industry
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Brand management
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Consumer behaviour
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Deutschland
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Germany
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Kfz-Industrie
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Konsumentenverhalten
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Markenführung
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Blenk, Georg
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ECONIS (ZBW)
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Markenmanagement in der Motorradindustrie : Grundlagen, Trends, Erfolgsstrategien führender Hersteller
Fischer, Wolfgang
(
ed.
);
Blenk, Georg
(
ed.
); …
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002626926
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