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~subject:"Motorradindustrie"
~subject:"Markenartikel"
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ECONIS (ZBW)
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1
The economic importance of motorcycles to Europe
Oxford Economics Ltd.
-
2021
Persistent link: https://www.econbiz.de/10012797308
Saved in:
2
Battle royale : Harley vs. Triumph
Gupta, Potnuru Rama Krishna
;
Kumar, Sunil
;
Gade, Surendar
- In:
Cases on the resurgence of emerging businesses
,
(pp. 88-100)
.
2023
Persistent link: https://www.econbiz.de/10014318641
Saved in:
3
Made in Zschopau : Motorräder mit Herz
Zapf, René
-
2020
-
2., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10012178495
Saved in:
4
Zukunftsszenarien der Elektromobilität für powered-two-wheeler in Europa
Pierer, Alex
-
2015
-
[1. Auflage]
Persistent link: https://www.econbiz.de/10011436685
Saved in:
5
Exploiting linkages for building technological capabilities : Vietnam's motorcycle component suppliers under Japanese and Chinese influence
Fujita, Mai
-
2013
Persistent link: https://www.econbiz.de/10011459642
Saved in:
6
Brand communities : loyal to the community or the brand?
Marzocchi, Gianluca
;
Morandin, Gabriele
;
Bergami, Massimo
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 93-114
Persistent link: https://www.econbiz.de/10009718550
Saved in:
7
Exploiting Linkages for Building Technological Capabilities : Vietnam’s Motorcycle Component Suppliers under Japanese and Chinese Influence
Fujita, Mai
-
2013
Introduction -- The Motorcycle Industry: The Global Context and the Vietnamese Case -- Literature Review -- Conceptual Framework -- Methodology -- Local Suppliers' Capability Building: Attainment and Trajectory -- Learning Models in Japanese and Vietnamese-Chinese Chains up to the Early 2000s:...
Persistent link: https://www.econbiz.de/10014017425
Saved in:
8
Brand communities for mainstream brands : the example of the Yamaha R1 brand community
Felix, Reto
- In:
The journal of consumer marketing
29
(
2012
)
3
,
pp. 225-232
Persistent link: https://www.econbiz.de/10009552954
Saved in:
9
Cross-cultural differences in online brand communities : an exploratory study of Indian and American online brand communities
Madupu, Vivek
;
Cooley, Delonia O.
- In:
Journal of international consumer marketing
22
(
2010
)
4
,
pp. 363-375
Persistent link: https://www.econbiz.de/10008991648
Saved in:
10
Brand Community-Building bei Harley-Davidson
Arnezeder, Christina
;
Esch, Franz-Rudolf
;
Winter, Kai
- In:
Best practice der Markenführung
,
(pp. 333-351)
.
2009
Persistent link: https://www.econbiz.de/10003771001
Saved in:
11
Shooting star : the rise and fall of the British motorcycle industry
Aamidor, Abraham
-
2009
Persistent link: https://www.econbiz.de/10003865429
Saved in:
12
Supply chain collaboration in distributor-dealer network
Anuphak Saosaovaphak
;
Shee, Himanshu K.
;
Sadler, Ian
- In:
IIMB management review
21
(
2009
)
2
,
pp. 128-139
Persistent link: https://www.econbiz.de/10003867334
Saved in:
13
Ansätze zur Kundensegmentierung im österreichischen Zweiradmarkt am Beispiel der BMW Motorrad Austria GmbH
Binder, Florian
-
2009
Persistent link: https://www.econbiz.de/10008798521
Saved in:
14
Vision by design : a reflexive approach to enterprise regeneration
Finkelstein, Sydney
;
Harvey, Charles
;
Lawton, Thomas C.
- In:
Journal of business strategy
29
(
2008
)
2
,
pp. 4-13
Persistent link: https://www.econbiz.de/10003704155
Saved in:
15
Japan's motorcycle wars : an industry history
Alexander, Jeffrey William
-
2008
Persistent link: https://www.econbiz.de/10003634243
Saved in:
16
La nazionalizzazione a due ruote : genesi e decollo di uno scooter italiano
Rapini, Andrea
-
2007
Persistent link: https://www.econbiz.de/10003607880
Saved in:
17
Scale and scope economies in the British motorcycle industry, 1899-1993
Wezel, Filippo C.
;
Witteloostuijn, Arjen van
- In:
Ecology and strategy
,
(pp. 523-548)
.
2006
Persistent link: https://www.econbiz.de/10003381274
Saved in:
18
Interfirm relations under late industrialization in China : the supplier system in the motorcycle industry
Ōhara, Moriki
-
2006
Persistent link: https://www.econbiz.de/10003315278
Saved in:
19
Markenmanagement in der Motorradindustrie : Grundlagen, Trends, Erfolgsstrategien führender Hersteller
Fischer, Wolfgang
(
ed.
);
Blenk, Georg
(
ed.
); …
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002626926
Saved in:
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