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~subject:"Motorradindustrie"
~type_genre:"Sammelwerk"
~type_genre:"Fallstudie"
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Motorradindustrie
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11
Motorrad
11
Brand management
4
Harley-Davidson Motor Company
4
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4
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Journal of business strategy
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Schriftenreihe Handel und Marketing
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ECONIS (ZBW)
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Ansätze zur Kundensegmentierung im österreichischen Zweiradmarkt am Beispiel der BMW Motorrad Austria GmbH
Binder, Florian
-
2009
Persistent link: https://www.econbiz.de/10008798521
Saved in:
2
Vision by design : a reflexive approach to enterprise regeneration
Finkelstein, Sydney
;
Harvey, Charles
;
Lawton, Thomas C.
- In:
Journal of business strategy
29
(
2008
)
2
,
pp. 4-13
Persistent link: https://www.econbiz.de/10003704155
Saved in:
3
Markenmanagement in der Motorradindustrie : Grundlagen, Trends, Erfolgsstrategien führender Hersteller
Fischer, Wolfgang
(
ed.
);
Blenk, Georg
(
ed.
); …
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002626926
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