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~type_genre:"Article in journal"
~person:"Alserhan, Baker Ahmad"
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Alserhan, Baker Ahmad
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International journal of islamic marketing and branding
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Journal of Islamic marketing : JIMA
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Factors affecting Muslim consumers' intention to purchase halal products : a comparative study in North Macedonia, Kosovo and Jordan
Zeqiri, Jusuf
;
Alserhan, Baker Ahmad
;
Al-Shboul, Moh'd Anwer
- In:
International journal of islamic marketing and branding
4
(
2019
)
2
,
pp. 167-181
Persistent link: https://www.econbiz.de/10012209128
Saved in:
2
Researching Muslim consumers : do they represent the fourth-billion consumer segment?
Alserhan, Baker Ahmad
;
Alserhan, Zeid Ahmad
- In:
Journal of Islamic marketing : JIMA
3
(
2012
)
2
,
pp. 121-138
Persistent link: https://www.econbiz.de/10009575254
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