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~person:"Jodl, Florian"
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Jodl, Florian
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Understanding participative consumer behavior : insights from motivation theory and three empirical studies in the context of user-generated content
Jodl, Florian
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2010
Persistent link: https://www.econbiz.de/10008823872
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Understanding participative consumer behavior : insights from motivation theory and three empirical studies in the context of user-generated content
Jodl, Florian
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2010
Persistent link: https://www.econbiz.de/10004957368
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